Amazed at the number of views a recent blog post of mine (The Five Biggest Myths in Electronics Manufacturing Services (EMS) Sales and Marketing) received, I expanded on the topic in my August Circuits Assembly column:
EMS companies typically fit into one of three categories:
- Those that have excellent marketing and make every dollar count.
- Those that have a marketing budget and waste money without a clear plan.
- Those that depend entirely on the sales team for marketing.
Not surprisingly, the companies in the first category have the biggest budgets and likely get the best return on investment. Why? Because, like sales, marketing in EMS is a numbers game. People have to be exposed to a message five to seven times before they remember seeing it at all. Develop a marketing plan that schedules a series of activities promoting a consistent message over the course of a year, and your market will remember seeing it. Buy a single ad, book at the last minute at a local trade show, or post an occasional message on your LinkedIn page, and you’ll be in the crowd that complains marketing doesn’t work. Put the entire load on sales and you’ll have a frustrated, overworked team with marginal results.
Read the full article.
Mike Buetow, Circuits Assembly’s Editor-in-Chief, and I are changing up the format in this year’s Contract Manufacturing-focused session to focus more closely on industry trends and roadmaps.
Seamless Sourcing Teams: Best Practices in Information Exchange
Chair: Susan Mucha, Powell-Mucha Consulting, Inc.
Co-Chair: Mike Buetow, UP Media Group
Place: SMTA International in Ft. Worth, TX
Date: Tuesday, October 15, 2013, 10:30 am – 1 pm, Room 203C
Synopsis: The quality of IT solutions and internal processes for optimizing production efficiency continue to grow in importance in the outsourcing equation. This session looks at trends and best practices in managing design reviews, production documentation, and material and production status. The session includes a range of perspectives reflecting both supplier solutions and iNEMI’s 2013 Information Management Systems Roadmap.
- Best Practices for Improving the PCB Supply Chain, Cheryl Tulkoff and Craig Hillman, Ph.D., DfR Soultions
- Accountability Structure in a Contract Manufacturing Engineering Department, Mike Gerner, Plexus Corp.
- Developing a Knowledge Based Risk Identification System for Sophisticated SMT Assembly Design and Development, Jingsong Xie, Ph.D., RelEng Technologies, Inc.
- Managing Information Across the Supply Chain: Highlights from the iNEMI Roadmap, Barbara Goldstein, National Institute of Standards and Technology
To register visit: http://smta.org/smtai/register.cfm.
I’d like to say the lazy days of summer were catching up with me, but it couldn’t be further from the truth. Business has been very good and when that happens discretionary activities like my blog take a backseat.
That said I’ve been publishing articles and working on fall events.
Here is my latest article on dealing with program management challenges.
Also, there are two upcoming events in October that you may want to add to your calendar.
I’ll be teaching an IPC EMS Program Management Certification class in Tampa on Oct. 4th. If you’ve been thinking about this program, that is a great place and time to take a class.
And, I’m headed back to Florida a couple of weeks later for SMTAI, where I co-organize a Contract Manufacturing Symposium with Mike Buetow and Circuits Assembly Magazine.
Here’s a preview:
Strategies for a Changing Market
Chair: Susan Mucha, Powell-Mucha Consulting, Inc. Co-Chair: Mike Buetow, CIRCUITS ASSEMBLY Magazine Tuesday, October 16 | 10:30am – 1:00pm | Asia 3 FREE with VIP or Technical Conference Registration! As global economies continue to evolve, so do EMS and OEM relationships. Onshore or offshore? Can regional providers really offer a comprehensive full service solution? What aftermarket services make sense in the EMS model? This session looks at these topics and more. Session format includes: four presentations and a panel discussion on the evolving EMS business model.
- The Evolving Nature of Offshore/Onshore Options Curtis Campbell, SigmaTron International
- Force Multiplication-Supporting Complex Customer Requirements at a Regional Level Rick Herndon, Firstronic, LLC
- Aftermarket Services: An EMS and OEM Perspective Bryce “Skip” Boothby Jr., Celestica Inc.
- Re-shoring: Total Cost of Ownership, a Contract Manufacturing Guide Alexander Zeitler, BTW, Inc.