My Circuits Assembly article this month looks at the concepts of branding, marketing and selling. Like my recent Leader vs. Manager post, this is another area where words are used interchangeably to refer to very different concepts. Branding, Marketing and Selling looks at the ways these concepts interrelate and specific ways that electronics manufacturing services (EMS) providers can capitalize on well thought out strategy in these areas. Read the full article here.
Archive for June, 2015
I’ve started blogging for the Institute of Certified Professional Managers (ICPM) at James Madison University and have attached my first post focused on situational management styles and the differences between a leader and a manager. I’ll be doing posts quarterly. ICPM has a Certified Manager program aligned with the National Management Association (NMA). Their blog is composed of contributions from CMs on a range of management topics and should be continually updating with new material.