Strategic Planning. Training. Market Positioning.

Archive for February, 2015

IPC APEX Expo

I’ll be teaching part of the EMS Program Management Essentials course Feb. 23 and 25, and attending meetings in between, at IPC APEX Expo. Learn more about IPC’s EMS Program Management Certification Program here. It’s a great way to learn new things about the most difficult job in the EMS industry.

The Death of the Knowledgeable EMS Salesperson

There is no question the electronics manufacturing services industry is evolving. One aspect of that evolution is actually hurting the industry, however. As outsourcing has become more commonplace, its salespeople have become less technically competent. At the same time, as outsourcing “experts” at OEMs have retired, they have been replaced by less-experienced personnel. The result is a commodity sale focused on price.

My February Circuits Assembly column looks at ways to change that dynamic.

Fully Charged

Medical Product Outsourcing just published a good article on EMS trends in the medical sector. Yes, I’m quoted, but more importantly Managing Editor Michael Barbella did a great job of looking at some interesting product trends.

The Right Way to Disappoint A Customer

My December 2014 Circuits Assembly article actually started out as a rant about a furniture store with a bad inventory tracking system. However, it turned out to be one of the most popular articles I’ve written in terms of comments generated. The bottom line is that it is never if you will disappoint a customer. Instead, it is how can you best resolve things when something goes wrong. This article looks at the right way and wrong way to handle things. And, yes, I did finally get the couch–it wasn’t the one I originally ordered but by the time it showed up in mid-December, it was one I was happy with and I felt that the salesperson was as invested as was in resolving the issue the right way because we had gone from a relationship of non-communication and disappointing surprises to one where she was calling me with shipping updates almost weekly.

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