My latest article in Circuits Assembly is out. This month we look at ways EMS companies can team Sales and Operations to sell focused solutions vs. “me-too” capabilities. If you aren’t differentiating by figuring out what keeps your customers up at night and offering a solution; you are likely being judged on price. My column in August will discuss how a good marketing strategy can help cut non-value added sales costs and let the sales team focus on selling to people who are ready-to-buy.
Kudos to Mike Buetow and the team at Circuits Assembly on their new website. It looks great.