Strategic Planning. Training. Market Positioning.

My latest article in Circuits Assembly is out. This month we look at ways EMS companies can team Sales and Operations to sell focused solutions vs. “me-too” capabilities. If you aren’t differentiating by figuring out what keeps your customers up at night and offering a solution; you are likely being judged on price. My column in August will discuss how a good marketing strategy can help cut non-value added sales costs and let the sales team focus on selling to people who are ready-to-buy.

Kudos to Mike Buetow and the team at Circuits Assembly on their new website. It looks great.

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